Relevant searches
We select topics and search terms that reflect a real need for your products or services.
We make your website easier to find and more useful to people looking for what you offer. We work on technical structure, content and relevance, with priorities shaped by your business.
We work on pages that can bring relevant traffic and enquiries for your products or services.
We select topics and search terms that reflect a real need for your products or services.
We identify issues that prevent search engines from discovering and understanding your key pages.
We organise information around your customers’ questions. Every page has a clear role in their journey.
We track visibility, relevant traffic and organic conversions. We distinguish traffic growth from results that matter to your business.
We begin with an audit, set priorities and review progress after implementation.
We analyse indexing, structure, performance and existing content. We prioritise changes by impact and effort.
We map relevant searches to your website’s pages and recommend new pages, updates and internal links.
We work with your technical team on fixes and review their impact after implementation.
We monitor progress over time and adapt the plan to new data, competitors and changes to your offer.
We adapt our approach to your customers and how your business works.
Service pages and resources that explain your solution, answer questions and support an informed decision.
Categories, products and local pages organised around how people search and compare.