Consistent information
We check that services, products and company details are presented consistently across key pages and relevant public sources.
← What we do
GEO
GEO — Generative Engine Optimisation — focuses on brand visibility in answers generated by AI platforms. We work on company information, content and website accessibility so your offer is clearly presented and supported by sources.
A clearer offer in AI-assisted search.
We assess how your brand is described and what information people find when they search for solutions in your category.
Well-supported answers
We develop content that explains your offer and answers evaluation questions, with examples, evidence and verifiable sources.
Sound technical foundations
We check access to pages and the availability of text content. GEO complements SEO; it does not replace its foundations.
Monitoring in context
We track mentions and citations across a defined set of questions. We record the platform and date, as answers can vary between sessions.
How we approach GEO at DDM.
We start with customer questions and public information about your brand. We identify practical improvements and review progress over time.
Assess your current presence
We select questions relevant to your offer and review the answers, cited sources and any missing or incorrect information.
Clarify the content
We improve service pages, product information, explanations and case studies, adding the details needed for an informed assessment.
Check technical access and sources
We assess content accessibility and consistency across public information. We correct issues on pages and profiles managed by your company.
Measure and update
We repeat the assessment using the agreed questions and track attributed traffic where it can be identified. We update content based on our findings.
GEO for B2B and B2C
Content should help people understand your offer, whichever tool they use to discover it.
B2B
Solutions and expertise, clearly explained.
For buyers comparing providers, looking for expertise and evaluating solutions before contacting a company.
- Service and specialist expertise pages
- Case studies and evidence of experience
- Questions from the buying process
B2C
Useful information before a decision.
For people comparing products, looking for services or checking whether an offer fits their needs.
- Features and conditions of use
- Differences between products and services
- Up-to-date information about your offer
Each platform decides which brands to mention or cite. We do not guarantee inclusion in a generated answer.