Relevant demand
We choose searches and audiences that fit your offer. Our messaging starts with what customers need and why they would choose you.
← What we do
Google Ads & PPC
We put your offer in front of people looking for your products or services. We build and manage Google Ads campaigns to generate relevant enquiries, bookings and online orders.
What we focus on in Google Ads.
We define the results we want to achieve and track each campaign’s contribution.
Testing and learning
We test messages, offers and landing pages. Campaign data helps us decide what to keep, refine or stop.
Budget aligned with priorities
We allocate spend according to priorities and results. We assess acquisition costs against the value each customer brings.
Measurable results
We track enquiries, calls or orders, depending on your business. Reporting shows where the budget goes and which results are attributed to it.
How we build campaigns at DDM.
We start with your offer, market and sales process. We set objectives, configure tracking and refine campaigns based on results.
Direction and structure
We analyse demand and organise campaigns around priority products or services. We choose campaign types to suit your objectives and budget.
Message and landing page
The ad and landing page need to support the same offer. We clarify the message and the steps towards an enquiry, call, booking or order.
Measurement and optimisation
We check conversion tracking and monitor cost, volume and quality. These findings guide changes to budgets, audiences and messaging.
Connecting marketing and sales
For B2B, we review lead quality with your team. For e-commerce, we assess orders and their value against campaign spend.
Strategy, creative and data. A shared direction, from campaign to sale.
Google Ads for B2B and B2C
We adapt campaigns to how your customers search, compare and buy.
B2B
Enquiries that can become opportunities.
For companies selling services and solutions to other businesses. We build campaigns around buying needs and what you offer.
- Searches relevant to your offer
- Forms, calls and quote requests
- Cost per lead and opportunity quality
B2C
Orders and bookings.
For online shops and consumer businesses. We choose campaigns based on your products, demand and the buying journey.
- Search, Shopping and Performance Max to suit your objectives
- Purchases, bookings and enquiries
- Acquisition cost and order value
Clear objectives. Measurable results.
From the outset, we agree what to measure and how to assess results against your budget and objectives.