The main way you can present information online is through a website. Two decades ago, building a website was a much more difficult process. Today, there are a lot of platforms that allow the creation of the website in a relatively short time. These platforms mislead many entrepreneurs into believing that they can create their own website. The reality is different, however. The difference between the result provided by an entire professional team and the result obtained by an inexperienced individual is similar to the difference between a picture painted by an educated and experienced painter and a picture painted by a novice.
How important is web design to website success?
Web design does not mean only designing the website, it involves a series of steps that can decide the speed of the site, the comfort of the reader or the efficiency of sales. Creating a website involves the skills of creating information architecture, structuring, choosing the layout and colours and optimising characters and images. The goal of design should always be the same: ease of use, so that casual readers turn into loyal readers and customers.
The importance of the whole process is therefore huge, the realisation of an effective web design being paramount.
What are the elements that should be part of a well-made website?
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An attractive appearance. Appearance is important because it lays the foundation for developing a brand. The colours, the way the buttons are drawn, the images, the logo and the small aesthetic details that can provide uniqueness, must be combined in the most convincing way.
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Easy navigation. Many entrepreneurs get carried away by the idea of a busy website, trying to stand out purely by appearance. The secret to a successful web design is simplicity. People are looking for sites that are easy to use.
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A very good optimization for Google. The reality is as simple as possible: Google sends the most relevant traffic to websites. Compliance with the rules imposed by Google is essential for a successful website.
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High loading speed. The speed with which each page loads also depends on the way the website is made. Given the many options, readers don't have the patience to wait more than 2 seconds for a page to load. That's why any website should always have performance in mind.
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Compatibility. Last but not least, a well-made website should be compatible with all devices that can access it and with all browsers. It must adapt instantly to the size of the screen on which it is read or to the requirements of the browser, so that the user experience is as good as possible.
In conclusion, the job of a full stack web designer seems simple, but it is quite difficult. It has to strike a perfect balance between a compelling design, a Google-friendly structure, speed and simplicity, which is not easy at all, but is essential for success.
