Everyone who develops an online business knows that backlinks are essential for the best possible positioning in search engines. Unfortunately, not every backlink is good. Only a small fraction of the millions of websites that can link to you are truly valuable and can help you on your way to success.
How do you measure the effectiveness of backlinks? What criteria should you look for when buying an article, backlink or banner?
The first thing you need to look for is the relevance of the domain the link will be published on. It is good to look for sites in the same domain as your business or in adjacent domains. If you are a dentist, medical or dental sites are best to send you backlinks. That doesn't mean you can't also benefit from some more general backlinks.
The second thing you need to watch is the authority of the domain you are getting backlinks from. There are several variants of measuring authority, the most common being through applications such as MOZ, Semrush or Ahrefs.
If you have found authoritative sites in your field, it is good to analyse them in detail. Through applications like the one from Ahrefs, you can analyse the backlinks of the respective sites, to discover aspects such as:
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The number of backlinks they have and their quality. It is best practice that the sites from which you get backlinks have, in turn, quality backlinks;
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Relevance of backlinks. It is also important that the backlinks to the site that is backlinking to you are as relevant to your industry as possible;
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Site position in Google. It is good to aim to get backlinks from sites that are as well positioned in Google as possible. They will transfer their authority to you and you will be able to get the growth you need much faster.
Bottom line: look for backlinks from relevant sites that in turn have backlinks from relevant and well-ranked sites!
SEO is not just about backlinks
Backlinks are important, but they are not everything. Too many webmasters focus their attention only on this aspect, neglecting a lot of other aspects that can contribute to growth. Here are some helpful tips:
- Don't buy backlinks from just any article! The article that links to your site must be of high quality in order to attract and retain visitors.
- Publish, in turn, good quality content! Backlinks bring in readers, increase your site's position in search engines, and improve your site's metrics. If you want to keep these gains, however, it's good to offer added value to those who arrive on the site.
- Make sure you have a fast, easy to navigate and very well-structured website!
- On Page SEO is just as important as building backlinks because it will give you direction for your keywords and your website as a whole. For example, if you have a product and the SEO on your website is done at an advanced level, with external links and keywords, meta descriptions and relevant images, then your product has a very high chance of reaching the first page.
For all these reasons SEO is a complex field, where small details matter a lot. Most often, these small details are only seen by those who spend hours analysing and trying to influence search engines. That is precisely why the best decision you can make for quality SEO is to contact professionals.
