Relevant messages
We adapt communications to contacts’ interests and actions, using the data available.
← What we do
Email Marketing
We create emails people have a reason to open. From newsletters to automated sequences, we connect the message to customers’ interests and their relationship with your business.
Relevant messages at the right time.
We define who we are writing to, why and how often. Every message needs to be useful to its recipient.
Consistent communication
We plan messages that help customers move from their first interaction to their next decision.
Clearly defined workflows
We build sequences with clear triggers, conditions and stopping points.
Measurement beyond opens
We track clicks, conversions and unsubscribes to understand how useful the communications are.
How we prepare email campaigns.
We review the contact database and platform, then build messages, segments and workflows.
Audit the database and platform
We check contact sources, communication permissions and the technical setup.
Plan the content
We define segments, frequency and the role of each message in your relationship with the audience.
Build and check
We prepare copy and responsive layouts, testing links, rendering and workflow rules.
Measure and refine
We compare results across segments and messages, adjusting frequency, content and automation.
Email marketing for B2B and B2C
We adapt our approach to your customers and how your business works.
B2B
Relationships built over time.
Useful communications for people evaluating a solution who need information before starting a conversation.
- Relevant resources and examples
- Educational email sequences
- Re-engaging eligible contacts
B2C
More reasons to return.
Messages tailored to each stage of a customer’s relationship with a shop or service.
- Welcome and onboarding
- Relevant recommendations
- Post-purchase communications