Relevant differentiation
We identify what you can offer that is different and why it would matter to customers.
← What we do
Disruptive Marketing
We explore what would make customers choose differently. We analyse the market, your offer and category conventions to build a distinctive position grounded in what your business delivers.
A difference that matters to customers.
An idea has value when it meets a need and your offer can deliver on it.
Market opportunities
We look for unmet needs and habits that the category takes for granted.
Messaging with substance
We connect the idea to evidence and the actual customer experience.
Test before expanding
We test assumptions on a controlled scale before committing to larger investments.
How we test a new direction.
We study the category, form a hypothesis and test it against clear objectives.
Analyse the category
We study competitors, their promises and how people make choices.
Form the hypothesis
We define the audience, the difference and the change we want to test.
Build the test
We translate the idea into an offer, message and experience. We choose channels and evaluation criteria.
Learn and develop
We compare responses with the original hypothesis and refine the direction before expanding it.
Disruptive Marketing for B2B and B2C
We adapt our approach to your customers and how your business works.
B2B
A clear position in a crowded market.
We show what makes a solution different and why it matters to business buyers.
- Market positioning
- Sales arguments
- Testing new segments
B2C
A reason to choose differently.
We explore what could persuade customers to try a different product or a new way of buying.
- Underserved needs
- Campaign concepts
- Assessing responses and conversions